Lola

Summary

Discover how we fill this new startup with meaning that is here to stay. Lola is an exclusive brand for women aimed at safe, economical, hygienic and transparent mobility.

At interacty we provide Lola with a 360° design, always prioritizing the focus on the user experience and generating a brand identity in accordance with everything the brand represents. Ending with an interactive and innovative web project that exceeds all types of expectations.

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What we've done

1. Market research, skills and target audience

2. Branding

3. UX Design

4. UI Desin

5. Web Project design & optimization

5. Chatbot

6. Product Design Sprints to explore new functionality

We've got work to do

Lola, I wanted to start by creating the application once and for all, which we considered unfeasible because first: they had no budget. And second: they did not have an identity and a value proposition different from the idea. So we offered them to land the idea and start by recognizing what was happening in the market and determining their target audience. From there, we can develop a brand, a brand with an identity that impacts the target market, women. At this point we set out to encourage its users and start operating without having to resort to such a high investment, in addition to seeing how the initial market received this proposal. So we set out to create an information architecture of everything the website and chatbot needed, and we researched mvp to clarify the website and chatbot experience. Finishing by creating the visual aesthetics and interaction of the website, also putting the UI of the application on the table.

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Level asked as to help

— Take their product look to the next level

— Implement a branded user experience and user interface

— Match their bold vision to the look and experience of the product

— Provide mvp to start trading with low budget.

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Create a web project with a clear brand identity and a user experience focused on knowing, interacting and starting to use the ChatBot. At Interacty, we have developed a website with chatbot integration using the AIDA model and packaged it in a beautiful front page 🙂